Photo: MAGNUS MAGNUSSON
According to The Telegraph.co.uk - The Swedish chain, H&M, is continuing its incredible run of ‘designer fashion marriages’ by signing a deal with the red carpet, shoe and handbag brand, Jimmy Choo.
This latest venture comes hot on the heels of H&M’s cheap-chic, sell-out collections by Rei Kawakubo of Comme des Garçons, and Britain’s ‘Boho King’, Matthew Williamson.
From November 14, high street shoppers will be able to get their hands on bargain-priced version of the spike heels and ankle boots worn by Hollywood stars such as Cate Blanchett, Halle Berry and Hilary Swank, for between €40 and €200. The Jimmy Choo bags for H&M will be in the same price bracket.
The accessories range will be complemented by a one-off capsule collection of Jimmy Choo womenswear, as well as a men’s range of shoes, bags and accessories.
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too“ said Tamara Mellon, the founder and president of Jimmy Choo, who launched the deluxe celebrity brand in 1996.
“We adore Jimmy Choo’s shoes and bags,” said Margareta van den Bosch, the creative advisor for H&M and the ‘brains’ behind the chain’s impressive roll-call of designer tie-ups, which includes Stella McCartney, Viktor & Rolf, Karl Lagerfeld and Roberto Cavalli, in addition to Comme and Williamson.
Ms van den Bosch said the Jimmy Choo bags were: “glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection.”
The Jimmy Choo collection will be launched in 200 H&M stores worldwide on November 14th and will be available in the UK at the Oxford Circus, London W1 flagship and branches in major cities.
